Committed to public service, the Oregon Travel Information Council governs the agency, which does business as Oregon Travel Experience (OTE). OTE is a semi-independent State of Oregon agency created in the 1970s to operate the highway blue logo sign program following the Highway Beautification Act. We also operate the Oregon Historical Marker and Heritage Tree Programs, and a growing number of rest areas.
Our highway logo signs and information kiosks help direct you to essential services. We point the way not only with signs, but by partnering with local businesses and other agencies to give you the information you need to find restaurants, places to sleep, regional attractions and fueling stations.
Oregon Travel Experience’s mission is to create a great visitor experience by providing direction to destinations, connecting travelers with Oregon’s resources, and ensuring safe and convenient travel.
We are a semi-independent state agency with a diverse portfolio. Our programs help strengthen local economic infrastructure across the state by directing traffic to essential services with our highway logo sign program. We also ensure that travel is both safe and convenient with onsite rest area supervision; our supervisor teams oversee all aspects of rest area operations, from cleanliness and changing flat tires or charging dead batteries to handing out tips about where to find an open diner.
Oregon Travel Experience also administers the Oregon Heritage Tree and Oregon Historical Marker programs with groups of highly motivated and professional volunteers. These programs preserve our state’s important historical icons. Many of us can recall standing in front of a historical marker as a child and reading about an event which took place over a hundred years ago; OTE ensures that significant trees and historical markers retain their significance for future generations.
OTE’s inter-agency partnerships connect motorists and businesses to the Oregon Department of Transportation, Travel Oregon and the Oregon Tourism Commission as the “go to” experts on what to do, where to stay, and what to see when visiting Oregon.
Please visit OTE’s partners page for a list of our partner agencies and organizations.
When the governing council was formed in 1972 by the Oregon Legislature, our state was an early adopter of the Federal Highway Beautification Act. The bill encouraged states to replace billboards with highway logo signs as a means of directing motorists to essential services. Oregon Travel Experience continues to develop new ways to serve Oregon business owners and the motorists who depend on their products.