Highway Business Signs

OTE's Interstate logo signsThe Oregon Travel Experience serves both local businesses and the larger business community through our logo and directional signs. Showcasing your brand to the motoring public is vital to business identity. OTE signs carry a unique, timely, and credible endorsement to motorists. In many instances, highway signs help form a visitor’s first impressions of Oregon and are often a reflection of the local communities in which they exist. Our highway business sign staff will look for innovative ways to help sustain your business while providing accountability for your investment.

Interstate Logo Signs

Almost 100 percent of motorists in a random survey told OTE they could recall seeing the iconic blue logo signs. Typically the signs are located near a freeway exit and call attention to essential services (gas, food, lodging, and camping) or area attractions. When interstate logo signs were introduced in 1972, Oregon was one of the first states to adopt the concept, thereby replacing cluttered billboards.

The interstate sign has become a two way street on the information highway. They not only benefit the traveler but are invaluable to the businesses who secure space on them. OTE’s business customers report that logo and attraction signs help guide motorists to their venue and increase local revenue.

Want to learn more about how your business can be featured on an OTE logo sign?

Off-interstate Logo Signs

Oregon is one of two states in the entire US to offer these smaller versions of freeway logo signs. The off-interstate sign is normally installed on primary and secondary highway routes. With help from the Oregon Department of Transportation, OTE obtained federal approval in 1979 to begin off-interstate sign placement.

Off-interstate logo signs are similar to their larger cousins, but accommodate a smaller number of logos for gas, food, lodging, and camping.

If you think your business might be a good fit for this sign style, find out more:

Tourist Oriented Directional (TOD) signs

Tourist Oriented Directional (TOD) signs

Do you own a glass blowing studio near Cannon Beach or a hops tasting room in the Willamette Valley? The TOD may be exactly what you need to pull in a greater number of visitors and help grow your business. Tourists and vacationing Oregonians want to discover new and unique places to stop and savor the flavor of the “real” Oregon. Qualifying tourist oriented businesses are facilities offering cultural, recreational, educational, or other entertainment activities, and unique or unusual commercial entities.

If you think a TOD is right up your salt water taffy alley, read more:

Museum and Historic Site signs

The earthy brown color on this sign is easily recognized and directs travelers to nearby museums or historic sites. The brown and white panels were adopted by OTE in 1991 to help visitors find their way to historical attractions while remaining consistent with nationally recognized colors. These signs are placed along non-interstate and rural highways.

OTE coordinates the installation of museum and historic site signs with the Oregon Department of Transportation (ODOT). The signs are considered traffic control devices. Qualifying museums or historical sites are facilities approved by OTE after consultation with the Oregon Historical Society and the Oregon Museum Association. If you believe your museum or historic site should be included in this site specific program, please find out more:

Technical note

While businesses may view logo placement as a form of highway business advertising, the signs are in fact classified as official traffic control devices and are regulated by both federal and state laws.

Contact, brochures, and help answering sign program questions

If you’ve read the FAQs for each type of sign and you still have questions or want to “sign” your business up, contact the OTE Sign Program staff:

Image of Oregon Travel Experience Highway Business Sign Brochure CoverBrochures

Are you already a sign customer, but would like refer OTE to your friends who own businesses that might benefit from an OTE sign? Download a copy of our latest brochure. (This is a large file, and may take 20 seconds or more to download depending on your Internet connection,)

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